I agree it is definately a test. They are clearly not making the run until they know how many units to make, with the February delivery date.
I also wouldn't mind a niche collecting outlet for unique figures that may not do well at mass retail. But this is a tough way to to start.
For all the talk of keeping overall costs of the line down with re-issues, re-used parts, and decreasing pieces per unit (less articulation), this is a complete 180. Unique sculpt. Unique accessories. Unique package.
I just think this needed to be a Hasbro store item, with a price point of $19.99 or less.
I noticed it describes the product as coming in a vintage style box- Maybe she is carded, but within a box type package to accomodate the Dooku dookie.