I bought the Assembler series Iron Man Mk 42 and Iron Patriot a few weeks back. Target was running a sale, and they were $7 each. At that price I could justify the purchase. But the other armors in that series? Eh. And the very basic carded figures? OMG. I wouldn't touch those things with a 10 foot pole!
I understand that the mantra from Hasbro corporate has been "CUT COSTS, CUT COSTS, CUT COSTS". But the Hasbro execs also need to take a long, hard look at HOW they offered that Iron Man 2 toy line, and the miscalculations that came along with that strategy. Because this approach to Iron Man 3 looks like an overreaction to the Iron Man 2 line, and not an adjustment. If Hasbro approached Iron Man 3 conservatively, the way they did with the Avengers line, I think they could be pretty successful.