#1 Case Assortments
They had this figured out during POTJ, no repacks in most of the cases. Each Wave came with new figures and cases only contained one wave. With Saga we see a trend back to the old days of POTF2, holdovers into new cases means product glut on the pegs. Horrible, Horrible, Horrible.
They need to fix this, Immediately
#2 Over Production coupled with Lack of interest
At first they learned their lesson it looked like, product was actually moving very well, there weren't bins upon bins of figures ala EpI. You didn't see pegs being restocked with Wave 1 product...until around the Luke/Vader and Palpatine Waves. Sales dried up faster than the Sahara and I'm sure all of that stuff was already in production and it came to retail and sat. I still think my Target has cases of this stuff in the stock room
Add in a post movie year, kiddos not into SW anymore (where is that attention span
) people tired of the SOS on the pegs, distribution/retailers cutting back means lower sales in general
So has Hasbro cut back production or are Stores not ordering or are people turning to etailers?
#3 More competition and Price Point
Action figure aisle is cluttered with a ton of product, Simpsons, LOTR, Marvel, Batman, GI Joe, He-Man, Power Rangers, TMNT, Spider-Man, McFarlane, Peanuts, Harry Potter all for about the same or even cheaper price. My toy dollar keeps getting spread thinner and thinner each year
#4 Lack of Quality
Long running complaint of mine, the Saga figures suck quality wise compared to a lot of POTJ product (action features, pre posed etc etc) Add to that a lack of bang for the relative buck plastic wise and I can see why people aren't buying anymore
The big question for me remains where is all of the figures if Hasbro hasn't cut back on production. I got my first 2003 figs in early March, here we are in mid May and I still haven't seen anything at Target or Wally World or TRU...that is 2 months behind sightings of the Han/Chewie and Yoda waves means there is a ton of product possibly sitting somewhere that isn't being unloaded