JediDefender.com Forums

Community => Watto's Junk Yard => Topic started by: JediJman on May 8, 2017, 11:23 AM

Title: Ads, Sponsors, & JediDefender
Post by: JediJman on May 8, 2017, 11:23 AM
Sorry Jeff, I wanted to do it but Dorkside was $5 cheaper.

That's all?  Not going to tell other people how to spend their money, but I'll pay a few bucks more for a sponsor site.  I'd consider it a $5 investment in keeping the lights on at JD...
Title: Re: Ads, Sponsors, & JediDefender
Post by: Jeff on May 8, 2017, 01:06 PM
I'd consider it a $5 investment in keeping the lights on at JD...

Considering the fact that we get 10-13% return on our sponsored clicks, in this case spending your extra $5 on a $165 case would net JD $16.50-$20 to help us keep the lights on!  As always, thanks to you all for your support! :)
Title: Re: Ads, Sponsors, & JediDefender
Post by: McMetal on May 8, 2017, 06:41 PM
Well, I was going to say I would rather give the $5 straight to Jeff than EE, but I didn't realize you guys got that big of a cut...my bad.  :-[

Mostly just irritated me that they were randomly gouging people for an extra $5 for no reason, while a much smaller e-tailer like Dorkside prices them for the standard $20 each.
Title: Re: Ads, Sponsors, & JediDefender
Post by: Dave on May 8, 2017, 07:29 PM
I can handle the random price differences with EE, but get frustrated with their high shipping charges.  For some of the companies I've worked for I've seen the corporate shipping rates with UPS and EE isn't likely paying more than $5 to ship a standard sized package.  Its pretty hard to keep shipping under $12 with EE.
Title: Re: Ads, Sponsors, & JediDefender
Post by: JediJman on May 8, 2017, 10:00 PM
Considering the fact that we get 10-13% return on our sponsored clicks, in this case spending your extra $5 on a $165 case would net JD $16.50-$20 to help us keep the lights on!  As always, thanks to you all for your support! :)

I actually spent $200 since I nabbed those basic figs and a 6" Chirrut.   8)

I wouldn't have known these were available to order without JD, so well worth the extra few bucks!
Title: Re: Ads, Sponsors, & JediDefender
Post by: Nicklab on May 9, 2017, 10:00 AM
Sorry Jeff, I wanted to do it but Dorkside was $5 cheaper.

I feel like the Tusken would have been a better choice since you can't really army build the DSC, but I guess since he is in the Lando wave too that makes the DSC a compelling option as well.

A case of wave 2 at Dorkside was the same price as the set from EE, and DS also offered free shipping.  I get the affiliate relationship between JD and EE.  But I do want to get some value as a customer.
Title: Re: Ads, Sponsors, & JediDefender
Post by: Jeff on May 9, 2017, 01:02 PM
A case of wave 2 at Dorkside was the same price as the set from EE, and DS also offered free shipping.

Not sure what you mean - 40th Anniv 6" Wave 2 at Dorkside is $160 for the case of 8 with free shipping; EE is $165 for the case of 8 with free shipping.

Everyone is free to shop where they choose.  I'm not going to de-friend or ban anyone for choosing to save a few bucks since this stuff is more expensive than ever these days.  It's just in my job description here at JD to remind everyone once in a while that shopping from our sponsors helps us keep this place up and running. ;)
Title: Re: Ads, Sponsors, & JediDefender
Post by: Jesse James on May 9, 2017, 01:29 PM
Like Jeff said I wouldn't defriend anyone here over it but buying from our sponsor helps the site stay open plain and simple.  If it matters to you,it's important.

When I buy ARW or Aliens stuff I go to EE and usually I'm ordering enough to use a free shipping code.

Sponsorship is tough to get and maintain, especially with the line being in the general rut it was in for so long.  Now things are picking up on the online ordering front so hopefully so goes the sponsorship $.
Title: Re: Ads, Sponsors, & JediDefender
Post by: Nicklab on May 9, 2017, 02:28 PM
A case of wave 2 at Dorkside was the same price as the set from EE, and DS also offered free shipping.

Not sure what you mean - 40th Anniv 6" Wave 2 at Dorkside is $160 for the case of 8 with free shipping; EE is $165 for the case of 8 with free shipping.

Everyone is free to shop where they choose.  I'm not going to de-friend or ban anyone for choosing to save a few bucks since this stuff is more expensive than ever these days.  It's just in my job description here at JD to remind everyone once in a while that shopping from our sponsors helps us keep this place up and running. ;)

I originally ordered the wave 2 SET from EE.  And they charged $139 + tax and over $20 for their least expensive shipping option.  And that's been one of my gripes with EE for a long time.  They're on the west coast, and shipping to the east coast gets prohibitively expensive for me.  Their user interface also makes it that much more difficult to modify an order without the help of customer service.

When I saw the DST options for wave 2?  Their sets were more reasonably priced, as was the wave 2 case.  And DST also didn't selectively say "you can only get free shipping ON THIS ONE ITEM".  I liked having more options.

As the old saying goes, "business is business".

But on the topic of keeping the lights on?  I appreciate the affiliate/advertiser relationship, and I also understand the costs involved in server hosting fees, etc that go into operating a site.  However, I am far more inclined to show my support through a crowdfunding option.  I think those relationships are a little more transparent and I feel like things are much more upfront between the party that's conducting the crowdfunding and their fans/audience/users, rather than through a retail advertiser that may or may not appreciate my business.  And I also have concerns because I tried the link to EE in this thread and didn't see anything in my browser's address bar that would indicate that EE was tracking my traffic from JD to their site.

For the record, if all Star Wars collecting sites started doing crowdfunding instead of advertising, JD is one of only two or three that I would contribute to.


EDIT:  BTW, EE has pulled the listing for the Star Wars Black Series 40th Anniv. 6-Inch Figures Wave 2 Set.
Title: Re: Ads, Sponsors, & JediDefender
Post by: Jesse James on May 9, 2017, 03:05 PM
The affiliate link "changes" automatically just a heads up.  If Jeff posts it I guarantee it works.  If I post it, I hope it works (I suck at internetting).
Title: Re: Ads, Sponsors, & JediDefender
Post by: Jeff on May 9, 2017, 04:09 PM
I also have concerns because I tried the link to EE in this thread and didn't see anything in my browser's address bar that would indicate that EE was tracking my traffic from JD to their site.

For transparency, and since others may be curious as well, here is an example EE link:
http://www.entertainmentearth.com/prodinfo.asp?number=HSC1688B&id=JE-405087801

This is the product link portion:
http://www.entertainmentearth.com/prodinfo.asp?number=HSC1688B

And this is our referral code (so EE knows you came from a JD link):
&id=JE-405087801

The referral code drops off the link once you're on the site.


For the record, if all Star Wars collecting sites started doing crowdfunding instead of advertising, JD is one of only two or three that I would contribute to.

Not to derail this thread further, but this is something that we're investigating instead of the standard advertising model.
Title: Re: Ads, Sponsors, & JediDefender
Post by: Jayson on May 9, 2017, 04:27 PM
If only everyone was so forthright in their advertising/plugging of their affiliations.
Title: Re: Ads, Sponsors, & JediDefender
Post by: JediJman on May 9, 2017, 05:31 PM
I didn't mean to cause a stir or make anyone feel bad about this.  I just think sometimes it's easy to take sites like JD for granted.  I personally get a lot out of the site - networking, new information and pictures, a place to share my ridiculous ideas and opinions.  There aren't a lot of people I know outside of the site that remotely understand my SW collecting, so just building that community here is pretty important to me.  The handful of guys making all that possible don't ever ask for handouts or gripe about the cost and effort, so that makes it really easy to forget that someone is in the back room making all this possible.  I've volunteered for enough thankless jobs in my life to know most people have no idea what kind of time and effort goes into making a process or a team or a website actually work and sustain itself.

So, whenever I see links pop up for stuff I'd consider ordering online, that's a great reminder for me to support the site.  I'm not going to order if it's not something I want, but if it's a fair deal and something I intend to get anyway, then why not help out JD while you're helping yourself?  And yeah, you could probably shop around and find a way to save $5 or $10 bucks. I look at like this though - I probably wouldn't have known to order it without the site, so technically the sponsored links are saving me money on something I would have had to drive all over to find or hunt down later on Ebay.  If the site went away (and I'm pretty sure it would if no one ever bought through sponsors), then I'd probably end up paying a lot more and enjoying the hobby a lot less.  From that perspective, an extra $5-10 here and there feels like a pretty good investment to me.

If you want more rationale or maybe don't like the sponsors, then look at it like this:  If you spend an extra $5 and JD gets $15, the sponsor gets another sale, but for $15 less than they normally would have.  Your little bit extra means the sponsor is mostly funding JD, not us.  If JD had to crowd source, you'd probably have to pay the $5 or more and 100% of the funding would have to come from us users versus making the sponsors pay the majority.  You guys that don't like EE should delight in the fact that you're cutting into their profits. 

Anyway, the point was not to call anyone out, but rather to bring awareness to an issue that's easy to overlook without a reminder or an explanation every now and then.  Carry on.  Can't wait to see the Tusken and DS Trooper from this wave!
Title: Re: Ads, Sponsors, & JediDefender
Post by: JediJman on May 9, 2017, 05:36 PM
EDIT:  BTW, EE has pulled the listing for the Star Wars Black Series 40th Anniv. 6-Inch Figures Wave 2 Set.

Not sure if the set was a different offering from the case, but the case is still available with free shipping.

Star Wars Black Series 40th Anniversary 6" Figures Wave 2 w/Free Shipping (http://www.entertainmentearth.com/prodinfo.asp?number=HSC1688B&id=JE-405087801)

They still have Baze and Chirrut 6" figures for $20.99 each as well.  I lumped mine in with the case to get the free shipping.
Title: Re: Ads, Sponsors, & JediDefender
Post by: Nicklab on May 9, 2017, 07:13 PM
If only everyone was so forthright in their advertising/plugging of their affiliations.

+1

Thanks for being upfront about things, Jeff.  It's refreshing to see that.  As for the word "transparency"?  That might not have been the right word to describe what I was trying to get at.

I think many who have been around the online Star Wars collecting community for an extended period of time understand the broad strokes of relationships between fan/news sites and their sponsors.  Clicks and traffic lead to revenue for sites.  Most often those cover operating expenses but not much else.  I remember a time where people thought that ol' PW over at that othe(R) site was cleaning up financially, but that certainly doesn't seem to have been the case.  He was into the concept of making money via Star Wars, but he found other avenues to make that happen (witness OfficialPix).

I also remember a time when there were a lot more online retailers who were advertising on the better sites.  Some of the etailers are still around and have flourished, but a lot of others went bust... as did a number of fan sites.  The result has been consolidation in the etailer segment, along with the rise of Amazon.  Collectors still have choices, but with Hasbro making the prospect of someone becoming one of their direct dealers an expensive proposition, a lot of etailers dropped out of the game.

And now?  There's certainly a modern day business model for financing a site like this one.  The old advertising model is still one that can work, but there does seem to be less cash to go around from the advertisers (see the consolidation factor).  It's also less easy for readers/users to see how their contribution can have a direct impact in helping a site or project.  That's why I brought up the crowd-funding idea that's commonly in use on sites like Kickstarter or Patreon.  While I do have questions about the percentages that some crowdfunding sites receive for hosting these fundraisers, I also see a greater potential for readers and users to get motivated to help out a site that they visit on a regular basis.  And they can get a greater sense of the impact of their contributions.

Some kickstarters have gone far beyond their goals.  That may be the exception rather than the rule, but it does sometimes happen.  And a fundraiser that was originally intended to go towards server and web design services may also be able to do other things: like funding site merch, aiding in travel budgets for event coverage, etc.

/End tangent.

Title: Re: Ads, Sponsors, & JediDefender
Post by: JediJman on May 10, 2017, 09:23 PM
Does this topic need it's own thread?  :-\  *Edit* Apparently it does!   ;D

Personally, I would rather buy from a sponsor now and again to help fund JD versus some kind of subscription or crowd fund fee paid to be a member of the site.  If JD gets $10-15 from me buying toys, I'm probably contributing $30+ dollars per year, but it's hidden in a purchase I was going to make anyway.  Just paying a flat fee (of any amount) feels like something extra, especially given other similar sites are free.  D

I guess what I'm saying is that contributing a little extra here and there through purchases makes the donating less obvious and easier to swallow than looking at a specific amount of dollars you pay for a subscription.  Or am I not correctly interpreting how this crowd fund idea would work?
Title: Re: Ads, Sponsors, & JediDefender
Post by: Jeff on May 11, 2017, 11:39 AM
I guess what I'm saying is that contributing a little extra here and there through purchases makes the donating less obvious and easier to swallow than looking at a specific amount of dollars you pay for a subscription.  Or am I not correctly interpreting how this crowd fund idea would work?

To me, it's totally situational.

In this instance (40th Anniv Wave 2 Case of 8 @ Dorkside and EE), it looks like this:
A) you're willing to spend $165. You buy from Dorkside @ $160 and kick $5 to JD
B) you're willing to spend $165. You buy from EE @ $165 and EE kicks 10% back to JD ($16.50)

In this case, for this product, buying from EE helps us a lot more than just kicking us $5 in crowdfunding/donation.  But that's not always going to be the case. Not everyone wants to drop $165 on a full case - maybe they only want one figure or two from the box and are waiting for regular retail or HasbroToyShop or something. 

What if the only thing you buy is the Walmart 3.75" SA stuff? There is no EE/Amazon click through for those.  Or LEGO - I'm not expecting anyone to pay full price for LEGO at EE just to get us a cut when they can get great deals at Target clearances or TRU BOGOs.

What Nick was suggesting with crowdfunding (and again, full disclosure, this was something we were already looking into - something that Adam Pawlus at GH has already started doing) was just offering another option for helping the site.  Some people would rather kick money directly to us than buy over-priced toys from Amazon secondary sellers or Brian's Toys or other scalpery-style etailers.

The "scalpery" thing is a big reason that opening a crowdfunding option is tempting to me.  I'd much rather get some monthly donations from JediDefender users as opposed to searching out another sponsor who thinks $35 is a fair price for BS 6" figures (http://www.brianstoys.com/pre-order-force-awakens-6-carded-wave-3-pack-of-1273.html#.WRSEJlXytaQ) or $15 for 5POA figures is OK (https://www.kandccollectibles.com/index.php?main_page=product_info&cPath=73_765_766&products_id=12186&zenid=aefba67da74e5aafc88a2ba0ac5f2a9f).  I've held my nose and dealt with a number of sponsors over the years because in all honesty, we needed their help to stay open.  If crowdfunding opens up a new door and lets me drop some of those unsavory places, it's a win in my book.
Title: Re: Ads, Sponsors, & JediDefender
Post by: Rob on May 11, 2017, 12:10 PM
For transparency, and since others may be curious as well, here is an example EE link:
http://www.entertainmentearth.com/prodinfo.asp?number=HSC1688B&id=JE-405087801

This is the product link portion:
http://www.entertainmentearth.com/prodinfo.asp?number=HSC1688B

And this is our referral code (so EE knows you came from a JD link):
&id=JE-405087801

The referral code drops off the link once you're on the site.

So we can add that referral to any page on EE to make sure you get a cut?  I should be more up on this, but I'm a schmuck...

I've been ordering Mini-busts through EE and would happily put that code onto the URL each time if it's that easy.
Title: Re: Ads, Sponsors, & JediDefender
Post by: JediJman on May 11, 2017, 12:26 PM
If it's an "in addition to" instead of a "replacement for" then I think it totally makes sense.  No harm in creating another way to make sure you guys get what you need to keep things running. 

It probably all shakes out the same, but I know that I'm in a happier place when I use collector math to "hide" my costs.  If I make 10 trips to Walmart looking for $6 BS figures and buy ten of them across those trips, I'm really only thinking I spent $60.  But the truth is that I'm probably out $5 in tax and $10 or more in gas.  While $75 still feels like a good deal for 10 figures, it certainly isn't as appealing as the $60 I keep in the back of my mind. I guess I tend to ignore the true price of everything involved or at least minimize it in my head because calling attention to it would just make me feel bad about my spending. 

I view the JD sponsorship in much the same way.  If I make a few purchases here and there through the sponsor, I'm maybe paying a few bucks more, but it's a totally hidden cost.  I don't need to know the amount - I just know the site is getting something for it, so I'm doing something to help out.  I usually don't even check other sites unless the price looks way out of whack.  Not breaking out the details of the cost and knowing the sponsor is paying a bigger chunk than whatever difference I am makes this really appealing to me.  On the flip side, if this went away I know I would waste time wanting to price shop a lot more.  And having to think about how much I want to donate and how often is a slippery slope when money's tight. 
Title: Re: Ads, Sponsors, & JediDefender
Post by: Jeff on May 11, 2017, 12:56 PM
So we can add that referral to any page on EE to make sure you get a cut?  I should be more up on this, but I'm a schmuck...

I've been ordering Mini-busts through EE and would happily put that code onto the URL each time if it's that easy.

If you add that referral code to the EE link and refresh the page, yes.  Or, just click to EE via the link on our front page (http://www.entertainmentearth.com/hitlist.asp?id=JE-405087801&theme=Star+Wars), which activates the JD link to every product in EE's Star Wars shop.


If it's an "in addition to" instead of a "replacement for" then I think it totally makes sense.  No harm in creating another way to make sure you guys get what you need to keep things running.

To start, it would definitely be "in addition to".  If it thrives, maybe it eventually replaces conventional advertising in the future.  I'm not expecting that, but you never know until the donations start arriving.
Title: Re: Ads, Sponsors, & JediDefender
Post by: Jesse James on May 11, 2017, 03:23 PM
Let me add something as an aside to Amazon...  if you buy anything there, even toilet paper, please use our link.  :) I'm not Above begging.  I have a friend who buys for his business, and I buy a lot there, and always use the link because obviously I want JD's lights on.

Just an aside I wanted to add.
Title: Re: Ads, Sponsors, & JediDefender
Post by: JediJman on May 11, 2017, 04:15 PM
I'm glad you posted that.  I did not even realize you had an Amazon link.   :-X
Title: Re: Ads, Sponsors, & JediDefender
Post by: P-Siddy on May 11, 2017, 07:30 PM
So... if I click on your amazon link and save as the home page, would that keep the JD kickback every time I got on the site or is it something i would have to keep doing?  I didn't realize JD had amazon (I know, Jeff, get outside the forums) either, but this would be a great way for me to contribute since I use them almost everyday.
Title: Re: Ads, Sponsors, & JediDefender
Post by: CorranHorn on May 11, 2017, 07:47 PM
I'm glad you posted that.  I did not even realize you had an Amazon link.   :-X

Can someone share the Amazon link? My ad blocker is preventing the banner from appearing.
Title: Re: Ads, Sponsors, & JediDefender
Post by: Jesse James on May 11, 2017, 08:57 PM
https://www.amazon.com/?tag=jedide-20&camp=1&creative=319817&linkCode=ur1

Absolutely...

Yeah I never saw much amazon talk and basically yeah I figured ad blockers or stuff were a cause.  But yeah I mean I buy a ton on amazon and like to keep it JD friendly.  Again I'm not above begging. :)

It's expensive to run a site!  Jeff (and Paul and Chris before him) all had that burden.
Title: Re: Ads, Sponsors, & JediDefender
Post by: Chris M on May 11, 2017, 09:29 PM
Definitely, thanks for the Amazon heads up.  I frequently buy books from there.  I'll get JD the hook up.
Title: Re: Ads, Sponsors, & JediDefender
Post by: CorranHorn on May 11, 2017, 10:06 PM
https://www.amazon.com/?tag=jedide-20&camp=1&creative=319817&linkCode=ur1

Absolutely...

Yeah I never saw much amazon talk and basically yeah I figured ad blockers or stuff were a cause.  But yeah I mean I buy a ton on amazon and like to keep it JD friendly.  Again I'm not above begging. :)

It's expensive to run a site!  Jeff (and Paul and Chris before him) all had that burden.

Thanks for sharing JJ, I will be sure to use the link when I make purchases on Amazon. Hopefully that will help the site a little bit.
Title: Re: Ads, Sponsors, & JediDefender
Post by: Jesse James on May 12, 2017, 01:50 AM
In the interest of transparency, I don't think Amazon is a big kickback but it helps.  Everything helps really. 

If that link is wrong, which I don't believe it is, I'm sure Jeff will correct it.

I buy anything from customizing supplies to vacuum bags on Amazon so I always try to make sure my link is that one.

IF I buy from somewhere we don't have as a sponsor, I try to make sure I use a site's sponsor that I care about, like Yak.
Title: Re: Ads, Sponsors, & JediDefender
Post by: Nicklab on May 12, 2017, 06:09 AM
I'm certainly not advocating for a membership sort of fundraising model.  I don't think that sort of model is inclusive, and I think that being inclusive and open for users/readers is important.

I am a member of one musicians forum that has a tiered membership model.  Paying X amounts for an annual membership gives you increased access and perks.  Most people do that because access to sell in their classified forum is limited to members who pay the annual membership fees.  At that site it makes sense because those classified are for musical instruments that cost hundreds to thousands of dollars, and reaching the target market of that site's membership.  That model works there given the nature of what that site does.

When I think about a kickstarter for a site like JD?  One thing that comes to mind is how Radiohead released an album digitally.  They gave people the option to download an album for free, or to choose to pay what they want for it.  And you know what?  A good number of people paid good money for that album because they love and appreciate that band, even though they could have gotten it for free.

I think fundraising drives might be a model that works.  Run one annually with a goal for site operations/maintenance that would go towards server fees and related expenses.  And run other fundraisers that have other specific goals:  "Fund our Toy Fair coverage", "Fund our SDCC coverage",  "Fund our Star Wars Celebration coverage".  If the fundraisers do better than expected?  Make some JD branded merch:  hats, t-shirts, stickers, etc.
Title: Re: Ads, Sponsors, & JediDefender
Post by: P-Siddy on May 12, 2017, 09:45 AM
In the interest of transparency, I don't think Amazon is a big kickback but it helps.  Everything helps really. 

I wouldn't expect it to be, but as you said, any and everything helps.  I don't buy tons from EE, maybe once a year, but amazon is at least a weekly occurrence so the total might end up being what JD gets from EE or more. 

But I really think knowing this helps because I'll make sure everything goes through the JD link now.  JD was my introduction to fan sites and I was lucky that Jeff lived in the area (and another that ran another fan site) and we had a pretty good group of collectors and hung out and helped each other out. 
Title: Re: Ads, Sponsors, & JediDefender
Post by: Jesse James on May 12, 2017, 02:59 PM
Yeah I figure my high price purchases at least help with the smaller %.  I'll buy tools or whatever.  Sometimes it's very costly.  Even auto parts they're sometimes the best deal compared to even Rock Auto.