First, you are a sheep Jared.
Second, something Jason said,
While you do make some valid points, we also have to take into account where the production costs lie, will it be based on the single figure, or the full 4 pack of figures. But I don't know much on that front so I won't assume anything.
I personally think the key thing to it all, and the thing nobody's likely to ever know, is what the total production run is on this for EE. They're touting it as "limited", and if it is then there's some legit explanation to the pricing there... I don't think it's ENTIRELY an explanation, but it's a thought, and one we'll never get an answer to.
The other thing that's not really answerable right now, and likely ever, is: Does MORE at a lesser price yield higher profit than LESS at a higher price? A lot of times, volume's the answer. More likely than not I'd say, but not always of course. A lot depends on the product, and that very thought ties into what EE's said they'd commit to buying.
So many people who routinely say they're going to buy MORE of something are now saying "Ya know, one set's all I want", and some are even not getting in on this at all.
When you order a case with local buddies, the price is tolerable, but you're still screwed if you want more whites on this, and that will always suck. It makes getting one set almost your only route unless you truly think $10-ish is a good price to army build at... And the high price itself (IMO) defeats the entire IDEA of building armies.
Maybe Hasbro thinks people will go ape**** and just buy up stuff in droves at $10 per figure these sets, I dunno. I can't justify it... If I was wealthy, I suppose I would probably do it and be damned any thought of making a statement by not buying, but as it stands I was justifying VOTC Stormtroopers which I want probably 10x as much as these Clones.
I really think they're missing the ball on selling more for less, but that's me, and I can't prove that notion. When dealing in something with such low costs in the first place (which this has to be), I can only imagine selling it in the highest total units possible (since that seems, to me, the logical way to go) would make more money. I dunno.