Yeah I'm not sure it's that, although maybe it's a gateway to that? For example, here's a pair of previous 5-POA Jedi Lukes from a few years ago next to this new one... the new one is definitely over-sized (despite all the talk about these 4" figures being 3.75" scale, they do seem big). The detail is less, the sculpt is clunkier, and they're definitely cast with a firmer plastic that has basically no bend in it. Like, look at his feet compared to the others, they're huge. And only a small bit of that is an effect of the lensing, the new one is definitely significantly bigger.
Articulation aside, these definitely are super generic, almost cartoony / childish sculpts compared to what we've grown to expect. As a collect-'em-all guy, now that I have a few of them in-hand, I'm hoping the line is short lived.