Got mine in the mail today and popped it open. Pretty interesting stuff so far. I've just skimmed it over, but the back section about the toy itself and how this came about is what I'm most interested in. Of course, what I've read so far is just kind of a pep rally for "We heard you, we committed, Fans + Hasbro = Awesome." I was hoping for a bit more story about how it all went down and who drove it.