(Personally I thought this was a bit of a drag of a choice. I was peeved it wasn't a modern sculpt figure with a firing rocket in vintage "Kenner" colors when I first heard about it.)
Count me in on those sentiments as well. I just can't wrap my head around what the appeal of this figure could possibly be.
If you're going to go vintage-looking, then why not make the figure that was actually shown in the offer stickers? The final Boba Fett figure looks NOTHING like that figure.
Instead they make a figure that LOOKS like the vintage Fett that was released only this one has the ability to have a spring loaded missile which, due to child safety standards that were put in place (and caused the original Vintage figure to be changed), is pretty much the same missile we got with the 300th edition Boba Fett. So again, it's off the mark from being the same type of mechanism that would have been offered by Kenner had some kids playing with BSG toys not decided to end it all by shooting the missiles down their throats.
In reading a lot of their Q&A answers, they frequently will mention whether or not a figure or vehicle meets a specific "need" for the line, has support of current media or fits into the bucket of a kind of play-pattern they are after. I can't think of one condition where this "new" vintage Fett fits into ANY of those buckets. Kids won't want this, there's no media to support it and since the figure doesn't fit in with the Animated Line or the Modern Vintage line, there's no compatible play-pattern.
I know that there are a lot of folks here who are really excited by this figure and admittedly, I will send away for one to put into my carded Vintage line collection. I do however, see this being a promotion just like the Captain Rex one where they extend the deadline for getting your money and PoPs in because they manufactured WAY more than what the demand is.
I would have rather seen them release a Boba Fett styled like the Clone Wars 3-D cartoon figures!