I'm with Hasbro on this one, the discount was really a case of "too good to be true". It would be nice if they would knock off the shipping, but I don't blame them for reneging on the orders too much. As far as it goes, I'm just glad they offered the figure online (and quickly), period. $15 + shipping is way better than the $40 + shipping on eBay.
I'm still pissed about it being exclusive, costing twice what a normal fig does, their deceptiveness about when it might be placed online, etc, blah, blah, blah, but I can't fault them for charging the same price as the con. I also hope they will get many many more to satisfy the demand for those who missed it.
It's also nice to see that ToyRocket got enough of the R2/3PO that it seems everyone has a chance at it. But on the flip side it certainly seems like an accident... that they simply didn't sell as well as expected and so they dumped them.