Honestly, this is more what I expected to be next with the whole HasLab thing. I have a few Transformers, primarily vintage or from the recent Siege line, but I can't say I'm interested personally. I just don't have the budget for this stuff often (actually relieved in a way that we get a break before the next Star Wars one, unless that gets announced next), and I'd rather save for a Star Wars project.
I don't collect Transformers either... but 8000 at $600 for a line that's collected less than Star Wars (as far as I know at least) seems like a tall order.
I've been kind of curious about this as well. Is Star Wars still the big dog among a collector fan base - at least for things offered at retail? It is difficult to tell these days. Some exclusives, particularly online, sell out quickly...but the retail environment, at least locally, seems bleak. Same things always on the pegs, regardless of scale/line, and nothing seems to be moving (3 3/4" in particular). Transformers may not be there, but what about something like Marvel Legends? Honestly, that seems like the biggest game in town as far as Hasbro lines. I don't see why every project necessarily has to be a big/expensive item. I get that it is things like this that won't make it to retail (and also grab headlines). I mentioned it before, but it could possibly be a good outlet for the return of GI Joe (3 3/4", 6", whatever), since apparently it isn't retail viable without a movie.