I think what upset anyone was, and I don't know if this is completely true or not, but from what I recall some people ordered right around November and it shipped right away while people had pre-ordered back in late Summer and didn't get theirs.
I think if that's true, there's some validity to not being totally happy. I feel orders should be completed in the order they're received. At the same time I have no clue why a new order would get pushed through ahead of pre-orders. It's not a likely scenario, but what if they ran out and you'd had your order in and didn't get it but some guy that put one in, in November, got his? Then you'd have a real issue with angry consumers and in that situation I probably would be in favor of them NOT getting another exclusive.
But I doubt that would've happened anyway. When I heard about people ordering in November and getting their figures, I decided to grease the wheel on my 3 since I didn't dilly dally on that very long once they were announced.
As things stand now I'd not be upset if Brian's Toys got more exclusives down the road so long as their similar in terms of quality, value/cost, obscurity, etc.