I hadn't been in our local TRU for a little while, but noticed that Trek (along with Terminator) has the large "front display" at the front of the store that has in the past been used for Star Wars, superhero stuff, etc. It was kind of different seeing those lines up there, since they haven't gotten this sort of attention for a long time. I do wonder how it is all selling though, as things seem to be pretty full everywhere. I would think, if Trek could grab the kiddos, that it would do great. I mean, parents can get their kids the main ship (Enterprise) for less than $30. Not many lines out there where you can say that anymore (although it isn't really a "playset" ship is it?).