The release of the TFA Takodana encounter multipack was timed right around the same time as the first TFA BluRay / DVD release. And the timing for the release of the Jedha revolt multipack seems to be a similar promotion. It's more about offering something new in the Hasbro toy line at the same time as the ROGUE ONE Blu Ray release, not bundling them together.
LOL, movie is months away and The Hollywood Reporter's Heat Vision blog already has a look at the 4-pack that will go along with the DVD/Bluray release (like the Maz Kanata 4-pack last year)
I liked the pack last year and this one looks even better. Excited to get this even if it is only 5POA... *gasp* finding fun in something? The horror.