Nick, you nailed it! Jeff, you also have some great points.
I also think the Hasbro Star Wars team had a lot of hubris after the surprising success of the Razor Crest. That had a basic goal of 6,000 at the same price point of the Rancor and they ended up selling nearly 5 times that amount! They marketing team (which knows little to nothing about the Star Wars IP) think they can make any big item from Star Wars and it would sell. If we're being honest, this would have sold if they were paying attention to what fans want....stretch goals 2 and 3 made absolutely no sense and were just lazy. Now, I've said it before but it bears repeating, the stretch goals should not be a consideration if you are going to back a Haslab project, they are not guarantees. That being said, Hasbro should look at stretch goals as something that will entice fans into backing the project. Oola and the Rancor Keeper should have been no-brainers to the team as stretch goals. I can understand not making Oola in a mainline release, she just wouldn't sell in high enough number to justify it. However, Oola makes perfect sense for a Haslab project because of the collector focus of this item.
If there's some PC bull**** reason they aren't making Oola or Slave Leia, they need to be upfront about that with the fans. It's time to put all the cards on the table on these issues.
I really hope that Hasbro does address the failure of the Rancor and are honest with the collecting community who are willing to fork over hard earned money to fund these projects. Unfortunately, it looks like they are just trying to memory-hole this entire fiasco.