I really like the character lineup. But the sticker shock is serious. I think it's because one figure is clearly a reissue, and the droids are smaller figures. That creates a perception issue - the astromech droids are smaller, and they are not newly tooled figures except for a couple of domes. So, the price per figure breaks down to $17.50 each. It's not that far off from the $16.99 MSRP for TVC figures, but the perception issues are real.
I ordered 2 of these sets. And looking back at the history of these sets? I think I might modify my order and cancel one, and order a second down the line when the price is a bit less daunting.