From the Joe QnA's....
JOHIO: 1. The Transformers 2: Revenge of the Fallen movie is clearly marketed to younger children based on the large number of toys specifically marketed to kids, and the advertisement spots on cartoon channels, yet the movie with its crude sexual humor is extremely inappropriate for our children. Was there any concern about keeping the G.I. Joe movie "family friendly" so we can bring our kids, or should we expect the same level of crude sexual "humor" as T2?
Hasbro: Hasbro encourages parents and caregivers to be involved in all aspects of their children's development, including play and entertainment. The G.I. Joe movie is rated PG-13, ultimately a parent or caregiver knows his or her child best and is best equipped to make decisions on what forms of play and entertainment are most appropriate for his or her child. Being a 45 year old brand, GI Joe has fans of many ages (similar to Transformers) and we hope that the movie will be enjoyable for many age groups. Hasbro encourages parents and caregivers to acknowledge the rating and read reviews ahead of time to determine if it is appropriate for their child to see. We offer many forms of entertainment for kids to enjoy the GI Joe brand such as toys, publishing and apparel in addition to the live action movie - so if a parent decides the their child is too young to see the movie, there are many other ways to engage in the GI Joe fantasy. Many recent PG-13 movies such as Iron Man and Transformers have been able to have both successful movies and great kid toy lines.
Hopefully that means that Joe won't be as stupid at TF2 was for most of you, but I'm sure it will even though that was a half-assed answer by Hasbro. Still looking forward to wasting my money on seeing it in the theater.
