3. What's been the biggest learning point that you've taken away from participating in the first 20 Q&A sessions? Has there been anything in particular that made you sit back and think, "wow, those crazy collectors are really after product X?" Have there been any specific products set into motion for 2008 or beyond based on the collective Q&A input?
** Interesting question. If anything, it has been that our intuition and interest in expanding into the EU definitely struck a vein of fan interest and the large number of EU-related questions have enabled us to think as broadly as possible about the prospects and think about other opportunities. Another thing we have taken away is that beyond the EU, we think that we have been constructing the whole line in a way that touches upon many, if not all, of the specific sub-classes of figures and themes that fans like at least as far as the figure and vehicle selection goes that fans have been asking about. If fans are asking detailed questions that is good for us and helps us think more deeply about things. Of course, the hardest thing about the Q&A is holding ourselves back a bit in our answers and not "spilling the beans" about the exciting things we have coming out. We prefer to keep things as close to the vest as possible so we have new things to talk about, and not have the line gradually revealed all the way until the end of 2008 .
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Maybe read that answer over again, and see that Hasbro said that asking in more detailed questions is good for them and helps them think more deeply about things. Plus they mention that since EU was mentioned so many times, they are thinking as broadly as possible about how to incorporate the EU line. Hmmm.... what's so different about bringing up playsets again in a Q&A when EU has been done several times and they admit it has gotten them more serious about it? What if because they saw a lot of interest in the playsets in the Q&As, they started to take it more seriously?
The more you look into it, the more it appears that if you do want playsets, you're wasting an opportunity to maybe have them think as broadly as possible here. Ask once and you get a "NO" and then drop the subject without addressing it in another fashion when your readers are still asking about it? If we drop it when there is clearly still interest there by collectors, Hasbro might see it as "See, we don't need to make laysets for them because they're not even asking about it anymore."
But if they hear it enough, they might take on a new attitude and at least go to the drawing board and see what might be accomplished, put forward a project plan and put out a couple examples for fans to vote on. Then put it out there as an exclusive to limit production enough to cover their costs/profit margin. That is what I meant when I said what if Hasbro announced in a Q&A that a playset was in the works because of the overwhelming interest by the fans... I think at that point people would be GLAD that the question was asked. People can say this would never happen all they want, but I've been around boards for almost 10 years and have seen people say all kinds of things would never happen, that eventually did.
Chewie, I understand your rationale here. Hasbro saw just how much interest there was in the EU and they've responded in kind by saying that they're planning on supplementing OT and PT characters with some from the EU. And to their credit, the people that have been asking for EU figures for years are getting their wish (to an extent). But when we compare that interest in EU figures with playsets, we're really comparing apples and oranges. The figure line is broad enough that Hasbro can afford to take some chances with it. And the costs are low enough that they can at least afford to give things a try. Plus it's not that hard of a sell for them to get retail involved.
Then we look at playsets. Sure, the collector interest is there. But is there kid interest too? And vice versa, is there a playset design that's geared towards kids that will appeal to collectors as well? And then there's the costs. The costs for design, engineering and tooling are considerably higher than those for a figure. Then factor in getting a retailer on board that is going to make space in their planogram for such an item. These are the challenges that Hasbro and collectors alike are facing when it comes to playsets. I think that it's this kind of honesty that we need to have in this kind of discussion. Now I want playsets as much as any other diorama oriented collector. But I'm also honest enough to lay out those facts.