I see BBTS updated their info a bit (still no pics of course), and added in some character names. Here's what I see for each scale:
3.75 Scale
Bilbo Baggins
Gandalf
Thorin Oakenshield
Legolas
Grinnah
Figure 2 Pack - Bilbo and Gollum
Figure 2 Pack - Legolas and Tauriel
Figure 2 Pack - Fili and Kili
Figure 2 Pack - Balin and Dwalin
Collector Pack - Bilbo, Thorin, Dwalin, Kili, Fili
Beast Pack - Fimbul Orc with Warg
Beast Pack - Goblin King with Thorin
Deluxe Battle Pack - Gandalf and Bolg
Goblin King Battle Playset
6" Scale
Bilbo Baggins
Gandalf
Thorin Oakenshield
Legolas
Tauriel
Deluxe Collector Figure - Azog
Although I definitely don't need more to collect, I'm really hoping this line is well done.