I love the idea of the interactive figures and toys. They have absolutely missed the boat on this update, and from what I can see at retail, positioning the reader as necessary. DOZENS of 1.0 remain on deep clearance at WM and Target. 2.0 is piling up now. It's overpriced, I think, especially considering it doesn't/didn't properly work. I don't know if it would be prohibitive to extend it to the Black Series line, but doing so would probably help it out. A lot.