They're showing up at Wal-Mart too now? That's great news. I'm glad to see them pick up the line... maybe this summer when there's supposedly new product out (wave 2, etc.) we'll see a larger footprint for this line... it's a pretty nice line so far, just not as much variety as I'd like to see... but maybe that's a good thing - too much at once for a launch can kill a line (ahem... Hasbro...).
I hope this summer, we see more characters like Sauramon, Elrond, Galadriel, the obese dward, the white Orc, and those awesome mountain trolls... also, a new tooling for Bilbo, maybe he can come as a deluxe with a horse or something.