From what I understand, this is a Mattel line - but I don't know much more about it that hasn't already been posted. It could make for a nice line though, and really build off the GL hype going right now between the great books, Blackest Night, and the upcoming movie. A lot of character potential there too, even if most of it would be targeted at collectors more than casual buyers. I think DCUC has become that at this point too with a lot of the lineups, and I don't think it has hurt that line at all.