Count me third in the "Saw Unleashed Prime But Not Impressed" brigade. I really don't know what Hasbro is getting at with the Unleashed brand these days. Their rampant price increases on only slightly modified SW figures in fancy packaging has been catalogued ad nauseum (and frequently by yours truly), and it seems like right out of the gate, they're intentionally screwing up the TF UL line. Bumblebee is a great piece, albeit overpriced by five bucks or so, and Prime just looks, feels, and seems cheaply made, cheaply designed, and poorly executed. And then they go and jack the price on it up! I can't help thinking they could have spent that time and money on something people might actually think about buying like, oh, I don't know, more G1 Robot Heroes? A Voyager or Leader Class Bonecrusher (okay, so that's just me...)?
TRU did take their front-of-store display down fairly quickly, although I guess when your full pegs of Proto Starscreams and Primes aren't selling after two months, it probably looks like TF toys in general aren't doing so well. If anything, the actual movie toys (Deluxe, Voyager, and Leader classes) are doing exceptionally well unless your name is "Swindle", and it's the ancillary stuff like the "Cyber Slammers" that aren't selling at all.
Just an update for the interested parties: Target's apparently going to be doing their reset at the beginning of August and Ultimate Bumblebee is going to be the feature item on an endcap. No word on price, or if Target will actually bother to do the reset on time, but Ultimate BB is supposed to be there.