Assuming the figures are $10 each, four of them is $40, and the individual carded figures had more accessories
The Rancor was sold first at $40, then $50
Walmart Jabba was sold anywhere between $30 and $40 depending on the store, but even that came with the dias, pillows, Crumb, and Oola
Even if you count the Luke as a part of the Rancor package and not an individual figure it's still a bit of a ripoff. But like I said, I don't have a lot of the stuff in the set so I'll probably pick one up.