This morning I saw 3 pegs at Target...
TVC Figures = $12.99
Koska Reeves = $13.99
Migs Mayfield = $14.99
And there was a mix of "Obi Wan Kenobi" show figures, Migs, and Koska spread out over all 3.
I finally got into a Target today after vacation and saw the same thing. Plus an $11.99 peg for Retro figures and a $17.99 peg for the Retro Proto Chewie.
Like Nick said... what a ****-show. They just need a single price for 5 POA Retro figures and a single price for TVC figures. It's super confusing for the average employee / customer. The cards look the same, and it is far too easy for people to mix them all up. Unless they plan on giving Migs, Koska, and Axe their own pegs for a few months, it also seems like a total waste of shelf space. (Not that the SW pegs usually have much on them around here...)
The animated Droids figures or Deluxe figures I get, at least the packaging is substantially different enough that they feel different.