Yeah - the idea of having multiple action figure lines at the same price point is something Hasbro wants to avoid.
I think that once we're done with the ROTS Deluxe Figures, the Force Battlers (at least for a time) will be the defacto $9.99 price point item. With the new Forged figures being the $15.99 price point item.
They probably were told by the retail chains that they would support only one line at the $15.99 price point and since the 3.75" moves well, they probably figure that will help move this line moreso than the 7" Unleashed figures.
They are probably mostly right too - many collectors stick to the mantra "3.75 inch figures only" and while these "forged" figures aren't made of plastic they still fall under that magic scale. I know that personally, like the 3.75" lemming that I am, while I don't collect the rest of the Titanium line, I will be collecting these Titanium Forged figures as long as they are released in the 3.75" scale. If they dropped the scale down to 2", I'd pass, if they raised the scale to 7" (and of course raise the price point), I'd pass. So some decisions that have been made with the line do have logical reasoning behind them, however, why the line was developed in the first place is what bothers me.