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« on: July 23, 2005, 04:06 AM »
Jason,
Yeah, that's what I was saying, but I agree it's partly not a good idea... And (hah, who'd have thought this would happen) to Hasbro's defense somewhat, they ARE adamantly saying they're trying to meet the HUGE outcry for Clone figures...
TE Gunners mixing into new cases (3 per case I think?), the 501st battlepack, 501st SA figure, etc., etc... Plus the Hasbro chap made a point in Mike's interview to say "plus we're also trying to put out White Clones since people want white ones too" (or whatever he said)...
I can see it. Like you said, it does make sense, but I agree that they're maybe over-compensating perhaps. I dunno if new molds is the answer or not. If production abilities are that low, maybe that's what the situation warrants. I mean, once you get to a certain point with any item you create and put into production, if you sell enough of it you eventually weed its costs down to the minimal costs of production and the margin of profit on your product only grows to your advantage...
I'm 100% certain the Clone figures are items like this. The same happens for other toy lines. For instance, 21st Century Toys produces its 1:18 airplanes based on popularity of the plane in our culture, overall size, and how much it can be repainted and put back out. The plane has to be able to be repainted to "pay for itself" basically... You can only sell so many of a D-Day Spitfire, but you can repaint it and sell it again as a Czech Spitfire, a lend-loan spitfire, a Battle of Britain spitfire, a Pacific Spitfire, etc., etc., etc...
Eventually, the start-up costs are widdled down to nothing, or where you wanted them anyway, and you only have small costs to manufacture the item being a factor...
Clones (and many figures in the line) work similarly. Clones are the best example though, because you release them as white only and I bet they pay for themselves several times over... You release repaints and you're looking at an almost pure profit item.
The question I thought had the biggest bull**** answer to it in the Q&A, and the one that irked me, was "we're afraid of solid cases of Clones". Solid cases of figures are a gamble, but for them to not "get" that solid Clone cases would sell is just stupid...
To Hasbro's defense on that issue, don't put out a solid case, but pack it pretty damn close... Or how about 3 TE Gunners, 3 501st, 3 Shocktroopers, and a mix of Commanders (1 bacara, 1 green, 1 red).
It's not a solid case of any one figure, but it'd fill a void, it'd make people happy about this "Solid Clone Case" issue they're so reluctant to do, and everyone would win.