I like these, but I don't love them. I want them, but I don't want to have to overpay or stress about tracking them down. If they were $10 a pop and easy to find, I think people would be pretty happy with them and you'd get a good amount of people like me just buying up all six variations at retail. Instead, they're $14 or double that from scalpers, limited quantity, and a pain in the butt to order online and/or actually track down in stores. I truly believe this is the kind of crap that kills collecting for people. When you find yourself in a situation where you're unhappy or stressed about a hobby that should be and exciting, that's not good for anyone.
I'm with Nick in that I don't fully understand buying stuff you don't like. I'm much more often in the camp of convincing myself not to buy stuff I like because I don't have the space or money to afford all of it. But I'm shifting the blame on this one from the collector to Hasbro and Target. Their goal is to sell product and make profit while building shopper loyalty with your consumer base. How is that happening with these Target Retro figures? As Rob said, you're offering six versions because you want people to buy 6 of these instead of 1, but then you only allow a few people to preorder them and those people can only order two. You make them impossible to find with inventory checkers and probably cancel more orders than you fulfil when they start hitting stores. So outside of people who have set up multiple Target accounts under different names, pretty much everyone in your consumer base is unhappy with your offering. Not a great sales strategy for these or for the longevity of the brand in my opinion.