I recognize that the Fett is "free", but if I order a set of glassware from Target.com and it comes to me with all the glass shattered and they tell me "sorry we skimp on packaging" I'm not going to be okay with it.
And I may be quoting the wrong person but I think Jesse James said I'd rather have damaged than nothing. I agree with that, but still seems like they could do a little something to not let this happen.
Not sure that that analogy holds up - is anyone getting their Fetts completely shattered? I doubt Target would care if the box for your glassware was dented so long as you got the glasses intact. I know carded collectors are serious about the condition of cards, but Hasbro is selling the toys, not the packaging. All this complaining would be totally justified if the actual product were damaged, but I don't know that the packaging is really much of Hasbro's concern so long as you get the actual toy in one piece.
Not to be insensitive to the carded collectors or anything....
I don't think my analogy was perfect by any means, but I do think any business has to care what their particular buyers want and they are obviously aware that plenty of them want their packaging in good shape. So if it isn't their concern I think that would just be bad business. Now again when their business in this case is a "free" item, they don't care as much, but they still are not making a percentage of their buyers happy with this. That is never a good thing AND most important to ME is it sucks if MINE is mutilated.