Considering how plentiful the TFA unmasked Kylo Ren is at retail, this new version may not go over that well. But seeing how he's the central villain of TLJ, Hasbro just HAS to make him available.
Glad to see the Stormtrooper being carried forward. I hope those Vaders don't linger, though. And I'm glad to see that Thrawn will be available right away following the SDCC exclusive offering, albeit without all the swag.