The 2013 Battle of Hoth Set is currently listed for $49.99 on the Toys R Us website - and they will match that price in-store if you ask. I had $10 is Rewards Bucks - so that brought the set to $39.99 + tax which is a tad bit more reasonable for this set, still a bit high, but it is what it is.
Goes great with the Echo Base set from 2011, also cool that there were spare Hoth Rebel & Imperial Snow Troopers in the 2012 Advent Calendar since they give more places to put troopers in this set than they do troopers.
For the 2013 sets released so far, all I have left to pick up is the Barc Speeder w/Sidecar. Having trouble finding it actually, gonna try a WalMart I don't hit very often sometime this week, hopefully I'll be able to cross that one off my list.
After that, at some point, I'm gonna score the Malevolence - does anyone else have that set? Is it worth getting, it looks big, but it's grossly out of scale with the mini-figs. All I need to finish the mass-release 2012 sets is that set and the Gungan Sub. The sub is gonna be a really tough sell for me since I have the 1999 version and while they are different, it's not like it's an X-Wing or a TIE Fighter or even a different Jedi's Starfighter in a totally new color-scheme, it's a vehicle that was in one movie for a 10 minute (at most) sequence. Makes you wonder why the Lego folks even took a 2nd stab at it.