Hasbro just got greedy, they know these are popular so they raised the price. This is of course in direct controdiction they used when they introduced these last year. They said the reason why they could sell these at the 10.00 price range was do to the cheaper packaging. I can see them rasing the price to 11.00 but this 20% Increase is just insane, and nothing they say can convince me otherwise! They knew people would start to collect these, get them hooked, and then they would have no choice by to buy them if they wanted to complete the series. And of course how can they explain away the fact they did not introduce any new packs since the new year started, so why are the packs that cost 9.99 last week ( meaning they were in they were produced last summer) so what is the excuse? I think Hasbro has some explaing to do, and when you consider that the 25th G.I Joe figures and the G.I Joe comic packs are being priced at 9.99. It will be intresting to see if TRUS and Walmart keep last years price, or will they raise them? Remember that Target was the only big box store to see the vintage at 11.99 while the rest were 9.99.