The press pic looks pretty cool, and I did like the original Unleashed line (when they were $15), but I can't see me picking these up at $50. If it was an actual Black Series figure, and not just a statue I might consider it more. Sort of seems like the same area as their recent foray into the prop area in Black Series and Marvel Legends. Testing the waters of offering a low cost version of typically high end product areas.
When I first glanced over the press release, I thought they were maybe venturing back into 12" figures, since they started that in the Marvel line last year, and those were originally priced at $50. I might be more interested in that case. With these, a likely pass for me as well, unless they get to a Han or Chewie, or a Rey for my daughter. Or if they start dropping in price like those Legends did (I got the Spidey for $20 and Cap for $10 at Christmas time).
It is funny how their press release doesn't mention their "normal" lines, like 3 3/4", Black Series, etc. I know we will likely see more at Toy Fair, but it gets people in more of a tizzy every time they announce more lines that aren't SA 3 3/4".