I'm thinking Hasbro really feels that, somehow, making things impossible to get for the majority makes a line overall more interesting... They have dabbled in this for a long time now.
I think they may send out a Han Carbonite real soon too, as its own figure... Like Han and the block. I think they want people interested but they feel this is a way to blast out of the gate withs omething collectors love (Boba and Boba with his carbonite prize). The job they did with this figure/set is really nice... The slab floats and everything you could want aside from it lighting up so the controls are glowing.
That said, I agree, I think this isn't a GOOD way to kick off the line by making its launch figure almost impossible to get. I think they firmly believe scarcity breeds interest, and to a degree they're right, but I think that diminishes with the more mass produced a toy line is...
What I mean by that is, I think Hasbro toys are not well received by the masses when they're exclusionary to collectors. When they include people, and are affordable and easy (or easier, at least) to obtain, I think their type of toys do better. I think if you want exclusionary, you want to pay more, you want to buy GG or Sideshow... You want high-end.
Hasbro wants to think they're "high end". They're not. They're mass produced. They're thousands upon thousands, and sold at poorly lit mega-retailers. Hasbro has a boner to become Sideshow. Sideshow is Sideshow... Let them do what they do best. And do what you can do best, and that's mass-market toys at affordable prices that maybe aren't perfect, but are affordable, look like a value to kids, adults, and parents/grandparents, and which include everyone who wants to buy one, or at the very least the vast majority who want it know they can get it without paying through the nose.
Secondary market interest in toys, from what I've seen, is a bit of a false idol to worship. Just my opinion.