They are hooking me as well. I never collected Marvel stuff before, but I'm all in on the Marvel retro line. I had a bunch of the vintage Indy figures back in the day and I've preordered the first Indy figure. Even though the preorder thing seems to be mishandled a lot of the time, I much prefer on-line ordering to fruitless toy hunts in the stores. All my marvel retro figures are on-line purchases. With the exception of a very few figures, all my Star Wars retro figures are on-line orders. It is just much easier these days to go the on-line route.