I'm not sure what to think of this either. Like others have mentioned, it (effects wise at least) looks spiffy enough in the commercials, but I'm not quite understanding how it is as awesome/revolutionary as we're constantly being told. Of course, I haven't seen it, so who knows. The reviews have been pretty solid, and I even read a review at IGN saying that they hadn't been "taken away to another world" this much since Star Wars (the originals I believe). I don't know if we'll get out to see it in the theater or not, but I'd like to rent it either way. Honestly, I think if I had to choose one movie to see, I'm a little more jazzed about something like Sherlock Holmes at this point. I'm interested to see how Avatar will do this weekend though. I doubt it will come anywhere near "making its money back", since it was supposed to be pretty expensive, but I wonder if the general movie going audience will be out to see this in droves or not.