I got these yesterday, and overall I'm really happy with the set. I'd love to get a black-tunic officer 4-pack, similar to the Rebel troopers pack, where they're all generic. I could even see a Death Star Trooper 4-pack as well. I'm happy with them continuing to build out the named Imperials, but I think they need to figure out some way to provide slight variation in the heights, so they don't all look exactly the same. General Veers in particular is a fairly tall ************ at 6' 3". Grand Moff Tarkin is ~6'.
Still, I'm all for using these 4-packs to get definitive versions of the Imperials, instead of waiting for the slow trickle of carded figures. I wouldn't want to take up the main line with Captain Needa and General Tagge (for example) to rot on the pegs.