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« on: August 27, 2012, 02:07 AM »
The character duplication across multiple lines has definitely been troubling to witness. Case in point, look at the Qui-Gon Jinn figures offered in 2012: there was the TVC version, the Discover the Force exclusive wave at WalMart, the regular Movie Heroes version, a second Movie Heroes version with the electronic lightsaber, and the Duel on Naboo battle pack version. Out of these 5 figures, only 3 were unique. And the TVC, MH and DtF versions were all based on the same figure.
Now, was this Lucasfilm mandating the oversaturation of Qui-Gon Jinn? Somehow, I doubt that. And what's worse, is that we saw the exact same thing with Obi-Wan Kenobi figures, too.
Lucasfilm Licensing's reasoning to change the packaging is well reasoned. Retail research shows that changing the appearance of packaging helps to keep things fresh. It's also a natural transition point for UPC codes, and the clearance of old stock. These are things that may not seem important on the surface to collectors, but it does help a toy line maintain some momentum at retail.
As for how sites are reporting and interacting with Hasbro? It's certainly complicated. Every person who is working as a reporter on a collecting site started as a fan. Nobody is doing this purely as a journalistic pursuit. And very few have any serious journalistic training. And very often their lines of questioning may be guided by their own personal interests. Is it admirable that some collecting sites went to Hasbro with reader questions? Sure. And there is something kind hearted about them keeping those questions in their original form from the readers. But in the grand scheme of things, you need to do some editing of those questions in order to make them coherent for both Hasbro and the readers. Because this Q&A session frankly came across as a completely unfocused mess.