JediDefender.com Forums

Collectibles => Past Hasbro 3.75" Lines => The Clone Wars '08-'13 => Topic started by: ruiner on January 12, 2009, 04:52 PM

Title: 2009 Clone Wars Packaging
Post by: ruiner on January 12, 2009, 04:52 PM
Coming soon. . .

(http://www.starwars.com/img/vault/collecting/20090109/packaging_sm.jpg)

New Star Wars packaging to coincide with Season 2 of the The Clone Wars (http://www.starwars.com/vault/collecting/20090109.html)
Title: Re: New Star Wars Packaging
Post by: iFett on January 12, 2009, 04:58 PM
Red, White and Cool?  meh.  Looks like a book.  Can't tell how big the blister will be, but that's a lot of plastic if it's going to span the entire card.  At least it will help seperate the lines on the pegs for all us old foogies.
Title: Re: New Star Wars Packaging
Post by: Jayson on January 12, 2009, 05:04 PM
At least it will help seperate the lines on the pegs for all us old foogies.

Not necessarily...

Quote
Fans and collectors will soon see a new packaging design across all Star Wars merchandise, courtesy of design agency Pilot as well as Lucasfilm's own Licensing team.
Title: Re: New Star Wars Packaging
Post by: Jesse James on January 12, 2009, 05:04 PM
Hmm...

Wonder if Legacy's getting an update too?
Title: Re: New Star Wars Packaging
Post by: Greg on January 12, 2009, 05:37 PM
It's like TAC, but ********.
Title: Re: New Star Wars Packaging
Post by: Jeff on January 12, 2009, 05:40 PM
Hasbro said in the Q&A that all 3 lines (CW, Legacy, Legends) were going to be getting a face lift in Fall 2009, so yeah I'd expect the Legacy stuff to get the new look too.
Title: Re: New Star Wars Packaging
Post by: Jesse James on January 12, 2009, 05:48 PM
Eh, I kinda liked what we had, but this is ok too...  I don't know why I even care, I just wind up tossing it anyway.   :-\
Title: Re: New Star Wars Packaging
Post by: Matt_Fury on January 12, 2009, 07:56 PM
It's like TAC, but ********.

Best. Post. Ever.
Title: Re: New Star Wars Packaging
Post by: jedi_master_sal on January 13, 2009, 08:27 AM
I think this new design looks like butt.

It's too simple and doesn't scream Star Wars.

It looks like a simple box.

I never was a carded collector, and this new design doesn't make me want to start either.
Title: Re: New Star Wars Packaging
Post by: Darth_Anton on January 13, 2009, 09:09 AM
It's better than the legacy packaging, but I'm still not a fan.
Title: Re: New Star Wars Packaging
Post by: GrandMoffNick on January 13, 2009, 11:22 AM
I think this new design looks like butt.

It's too simple and doesn't scream Star Wars.

It looks like a simple box.

I never was a carded collector, and this new design doesn't make me want to start either.

How should it "scream" Star Wars more than having it say "Star Wars" and have a large picture of the character?
Title: Re: New Star Wars Packaging
Post by: Keonobi on January 13, 2009, 11:44 AM
I like it, but not for any particularly asthetic reason; I'm not a carded collector like some of the previous posters...  If the shape of the bubble is anything like previous bubbles, the picture of the character should be pretty visible when you look down a peg of figures, so if you are only looking for example an Animated Gree, you don't have to flip through 40 Obi-Wans and Yodas. 

Its not a big thing, I know, but its something to me. 

I didn't buy many of them, but one thing I thought was annoying about the Indiana Jones cards was they didn't have a picture on the front or side, of who the figure was, so you had to flip through 30 Mutt Williams' to discover they were all Mutt Williams.  With the large picture near the top of the card, I can easily glance down a single peg and see what figures there are.
Title: Re: New Star Wars Packaging
Post by: jedi_master_sal on January 13, 2009, 12:20 PM
How should it "scream" Star Wars more than having it say "Star Wars" and have a large picture of the character?

Okay let's explore that.
Successes:
ROTS card had a large Vader head-easily recognizable as SW
TSC (The Saga Collection) cards were slightly reminescent to the vintage cards and with a large background photo behind the figure to make them pop out more and you knew from what scene the character was in.
TAC cards were emblazoned with several different aspects of SW: 20th anniversary, 77 (eluding to 1977 when the original came out), plus of course the logo and character pic
Legacy/Clone Wars cards both with iconic helmet designs specific to that era that are undeniably SW.

Marginal to successful:
POTFII-The return of SW figs to the toy market it had a big Vader head in the corner. Arguably the most iconic character from the whole Saga to date. It was unmistakeable what the toys were fashioned after.
EPI-Following along in a similar design scheme. Shifting to red and giving us one of the most popular characters from EPI-Darth Maul in the upper corner.

Duds:
SAGA (AOTC era)-too simple of  design. basically a square card with a blue background. Of course it didn't help that many of those figures sucked by standards even then.

So this new design has the logo and a pic of the character on it, big deal. It looks cheap and oh so simple. It may work for those carded collectors in that it should fit in cases easier, but that remains to be seen. It does look like it will stack easier for transport to the cashier of your local retailer and eventual storage for some collectors.

So if anything it's practical with a simple design. But that just says, "Meh" to me. Hasbro is going to have two very big competing lines for SW in GIJoe and Transformers with those movies coming out, not to mention OTHER toy company lines. In today's economy, I'd think Hasbro would want a flashier package design than this red striped one.

I think it's a big mistake to just have the logo and then a character specific pic without something flashier to draw attention to it. Personally I think the Clone/Storm trooper helmets were good and have only been in use for a few months. To change the package design in a year, yet again...seems wasteful to me.

Now before it's asked, yes, I definitely feel I can design better than what this newest cardback looks like. Yes, I'm in Marketing and Advertising and have two different degrees (Industrial and Graphic design) to back that up. Yes, I'm an Art Director and utilize Photoshop, Illustrator and InDesign (the industry standard, print design software programs) on a daily basis.

So beyond being a fan, I feel I am fully qualified to make the initial and above comments I posted.
Title: Re: New Star Wars Packaging
Post by: Matt on January 13, 2009, 12:29 PM
Now before it's asked, yes, I definitely feel I can design better than what this newest cardback looks like. Yes, I'm in Marketing and Advertising and have two different degrees (Industrial and Graphic design) to back that up. Yes, I'm an Art Director and utilize Photoshop, Illustrator and InDesign (the industry standard, print design software programs) on a daily basis.

I know I'm not the only one who'd be interested in seeing what you could come up with here.
Title: Re: New Star Wars Packaging
Post by: GrandMoffNick on January 13, 2009, 12:31 PM
I don't remember saying you weren't qualified to say what you thought. I just think that having a big picture of Vader's head as opposed to the specific character isn't going to determine sales on them. I will admit that none of the economics courses I took to get my economics degree had formulas that stated whether Vader's helmet or Maul's head had an outcome on overall profit but this is just my opinion. ;)

As Keonobi said it was horrible to look through Indy stuff because you had no choice and with the new SW card you can just quickly glance the side. I like that.

Title: Re: New Star Wars Packaging
Post by: iFett on January 13, 2009, 12:44 PM
I'm a carded collector and I think the design looks fine.  Nothing too over the top and I'm not crazy about it or anything, but they're nixing the Stormy/Clone concept rather quickly. 

Hasbro will own the action figure aisle this year.  They're getting their money one way or the other, plus THIS IS Star Wars.  It will sell no matter the competition within its own lines.
Title: Re: New Star Wars Packaging
Post by: GrandMoffNick on January 13, 2009, 12:45 PM
Hasbro will own the action figure aisle this year.  They're getting their money one way or the other, plus THIS IS Star Wars.  It will sell no matter the competition within its own lines.

Very nicely put!!!!!
Title: Re: New Star Wars Packaging
Post by: Jesse James on January 13, 2009, 01:01 PM
The current design was cool because you could scan left and see all the figures from one line, and right and see all the figures from the other line.  I think I'll miss that if it's not going to be that way anymore.  :-\
Title: Re: New Star Wars Packaging
Post by: jedi_master_sal on January 13, 2009, 01:24 PM
Now before it's asked, yes, I definitely feel I can design better than what this newest cardback looks like. Yes, I'm in Marketing and Advertising and have two different degrees (Industrial and Graphic design) to back that up. Yes, I'm an Art Director and utilize Photoshop, Illustrator and InDesign (the industry standard, print design software programs) on a daily basis.

I know I'm not the only one who'd be interested in seeing what you could come up with here.

Well while I'd LOVE to design a new cardback for Hasbro, this is not something one can easily whip out in a half hour. The design process takes time as revisions are made, requests to those revisions, client desires, proofreading, etc.

Besides, I know no matter what I'd design there would be critics, especially since I've voice my opinion to the newest design. Besides, since I'm not getting paid to design a new cardback, I know that I just wouldn't put my all into it and that's not fair either.

So I'll respectfully decline. Not that I'm not capable, I just I don't have that time, nor the inclination to do it for free.
Title: Re: New Star Wars Packaging
Post by: Matt on January 13, 2009, 01:29 PM
Well while I'd LOVE to design a new cardback for Hasbro, this is not something one can easily whip out in a half hour. The design process takes time as revisions are made, requests to those revisions, client desires, proofreading, etc.

Besides, I know no matter what I'd design there would be critics, especially since I've voice my opinion to the newest design. Besides, since I'm not getting paid to design a new cardback, I know that I just wouldn't put my all into it and that's not fair either.

So I'll respectfully decline. Not that I'm not capable, I just I don't have that time, nor the inclination to do it for free.

Of course.  Putting your money where your mouth is silly.
Title: Re: New Star Wars Packaging
Post by: Keonobi on January 13, 2009, 01:34 PM
The current design was cool because you could scan left and see all the figures from one line, and right and see all the figures from the other line.  I think I'll miss that if it's not going to be that way anymore.  :-\

I'm good with the cards being different between lines, ie the Legacy having the picture on the left and CW having it on the right, my issue is that they put the character's picture low on the card, down where the bubble is, so when you look down the row, the picture is mostly blocked by the card in front.  By putting the picture higher where there is no bubble, there is more space to the card in front, so the viewing angle is larger, meaning you don't have to push the cards in front out of the way to see what is on the peg.
Title: Re: New Star Wars Packaging
Post by: jedi_master_sal on January 13, 2009, 01:36 PM
I don't remember saying you weren't qualified to say what you thought. I just think that having a big picture of Vader's head as opposed to the specific character isn't going to determine sales on them. I will admit that none of the economics courses I took to get my economics degree had formulas that stated whether Vader's helmet or Maul's head had an outcome on overall profit but this is just my opinion. ;)

As Keonobi said it was horrible to look through Indy stuff because you had no choice and with the new SW card you can just quickly glance the side. I like that.



I know you didn't say I wasn't qualified, but I've been on forums long enough to know someone might want to challenge my thoughts, so I figured I'd give my credentials first, so people would know where I was coming from with my thoughts.

As to the sarcasm regarding Vader/Maul's head, I'm just saying those were strong designs because of the iconic character. Individualized characters pics without any more punch is not going to be enough to draw kids and collectors alike in. People have to take a step back here and look at some of the characters we've finally got (or will soon get) in figure form. There are any number of Cantina aliens that a casual fan (not collectors) or kids (again not collectors) just aren't going to know who they are by the picture. So something else about the package has got to make them want to look at them.

While yes it's much easier for we collectors and even the kiddies to just look at the side pic to see who the character is in the package, ultimately I believe that hurts sales. We're going to look regardless if we can see the character from a graphic on the card or not. By us rummaging through the cards to look at the figures instead of a quick glance, it keeps us in the aisles just a little longer and almost imperceptibly makes other shoppers wonder what the hubbub is about. Having this big character pic is an easy out for Hasbro and quite possibly a nod to collectors by helping them to find things easier. It will make my shopping faster, but that for me also means I won't be in the aisle that long. I actually kind of like looking through figures and finding that one elusive one. Besides by being in the aisle longer I tend to help others find stuff they want, be they other collectors, kids or parents. Now it's almost goign to be a "drive by" sighting for figures...

And again, I still think this is too simple of a design for SW figs.
Title: Re: New Star Wars Packaging
Post by: jedi_master_sal on January 13, 2009, 01:39 PM
I'm a carded collector and I think the design looks fine.  Nothing too over the top and I'm not crazy about it or anything, but they're nixing the Stormy/Clone concept rather quickly. 

Hasbro will own the action figure aisle this year.  They're getting their money one way or the other, plus THIS IS Star Wars.  It will sell no matter the competition within its own lines.

Oh it will sell no doubts. But it will already have stiff competition from Joes and Transformers, let alone the economy in general.

The design team needed to bring their "A" game and I think they've brought their "C" game or "B-" at best.
Title: Re: New Star Wars Packaging
Post by: ruiner on January 13, 2009, 01:45 PM
Quote from: jedi_master_sal link=topic=18699.msg410062#msg410062
  So something else about the package has got to make them want to look at them.


Maybe the big honkin red Star Wars logo will do the trick, no?
Title: Re: New Star Wars Packaging
Post by: GrandMoffNick on January 13, 2009, 01:48 PM
Quote from: jedi_master_sal link=topic=18699.msg410062#msg410062
  So something else about the package has got to make them want to look at them.


Maybe the big honkin red Star Wars logo will do the trick, no?

Good call (and it made me laugh). The more I look at the new package, the more I like it. I like the attention on the picture being given to the specific character and not something generic. I'm not discussing this as far a overall sales here, but just what I am going to enjoy having in my collection.
Title: Re: New Star Wars Packaging
Post by: Keonobi on January 13, 2009, 01:49 PM
While yes it's much easier for we collectors and even the kiddies to just look at the side pic to see who the character is in the package, ultimately I believe that hurts sales.

That's probably reasonably accurate.  I think studies have shown there's a positive relationship between the amount of time spent shopping and amount spent (in dollars).  From that perspective, i bet the current cards are very successful for Hasbro, since at the most basic level they are very similar to the casual buyer (think the Grandmother you saw looking through the toy isle prior to Christmas).  So the fact they had to look through a whole bunch of figures for the "Drath Vaber" figure that Johny wanted might have increased sales.  Then if they didn't have one of those, she picked up the evolutions or Battlepack instead, precisely because she just looked at 70 figures and spent 10 minutes doing it, and isn't going to three stores to find it etc.

I just think for me, a causal collector, who is looking for a particular character, the so called "drive by" shopper, since I'm in the store for 5 other things, not that; I'd prefer to quickly see whats available and find what I was looking for.  I'm still happy to help more novice buyers and do as often as the situtation presents itself.

Thanks for the design and marketing perspective jedi_master_sal, its nice to get a different take than I initially had.
Title: Re: New Star Wars Packaging
Post by: GrandMoffNick on January 13, 2009, 01:56 PM
I'm sure what you are saying is right. But I also don't think Grandma is going to just do a drive by shopping, not see Drath Vaber and make a run for the door. She is going to have to look through the figs for a longer period of time anyway.

And by the way does anyone know where you can pick up a Drath Vaber figure? I still don't have one and he probably is my favorite character. I bet he's been in stores on the pegs but after thumbing through so many figs for so long I just gave up. I bet I'll be able to find him easier in the new packaging. j/k  ;)
Title: Re: New Star Wars Packaging
Post by: Jayson on January 13, 2009, 02:11 PM
I think this line’s packaging will help sales, not hurt.

I too didn’t like it at first but it has started to grow on me after toying around with it. It seems like the natural follow up to the angular TAC 2007 packaging more than the current CW/TLC design.

Also, some of the most successful basic card designs (VINTAGE, VOTC/VTSC, OTC, TSC & TAC) benefitted strongly from having large character art to “sell” the look rather than the generic design card backs of POTF2, TPM, POTJ, SAGA, Animated CW and ROTS.

The promeninet artwork helped give the figure context in the Star Wars universe - especially for kids who aren’t “hip” on all things Star Wars, but remember seeing the cool character in the movie, cartoon, comic etc. and I think this new design will do the same.
Title: Re: New Star Wars Packaging
Post by: Nicklab on January 13, 2009, 02:21 PM
The new look seems like an evolutionary step forward from the current line look.  It maintains the current white theme, but moves on in a way that's in line with the look of the Clone Wars series.

But we're only seeing the Clone Wars look.  I wonder what the Saga line look will be like in comparison.
Title: Re: New Star Wars Packaging
Post by: Keonobi on January 13, 2009, 02:25 PM
And by the way does anyone know where you can pick up a Drath Vaber figure? I still don't have one and he probably is my favorite character.j/k  ;)

Yeah, he was a very limited release.  In fact he was planned to be KB exclusive for 2009.
Title: Re: New Star Wars Packaging
Post by: jedi_master_sal on January 13, 2009, 04:13 PM
Quote from: jedi_master_sal link=topic=18699.msg410062#msg410062
  So something else about the package has got to make them want to look at them.


Maybe the big honkin red Star Wars logo will do the trick, no?

Not entirely. Yes, the logo is the definitive graphic for the brand. But there are several factors why just the logo (and a character pic) isn't going to be enough:
• We adult collectors already grips about having too much and just looking at a few SW collecting message boards will clearly show you that we are on the downswing of collecting. Yes there are exceptions so you don't have to point it out for yourself. But the percentages are definitely starting to swing in the direction of downsizing collecting new stuff. In this vein packing won't make a difference to some of those who are collecting less overall, while it may help keep others of that same group collecting.
• With no new movies, the casual fan isn't as interested. The cartoon show while good isn't really known to the masses. And again, you've got to seperate yourself from being a SW fan for a moment here. I'm talking ALL of humanity or at least the USA for instance. Most people don't know or care about the cartoon, so it's not a draw. So with regards to the cartoon specific characters, most people won't know who they are even from the picture. Having the logo on the card only indicates what toy line it is. But without character recognition it's a tough sell. At the very least a flashier design of the cardback may pique enough interest from a casual buyer or parent to look at the toys and perhaps buy something.
• Just slapping the good ol' SW logo on something does NOT mean it's going to sell well. Granted there is already a huge fan base, but even within that fan base there are varying amount of people who will buy one thing or another. SW is strong, but not that strong... As we ourselves know, having the Logo on something does not mean that product is of good quality. THere are any number of action figures that can attest to that fact.

A stronger design with something catchier to it will bring in more casual buyers. Hasbro shouldn't really be concerned about we collectors in this as we are built in sales to a point. It's the kids and more importantly the parents of, who are the ones to draw in to buying their (Hasbro's) product.

The reason I happen to prefer the Clone trooper and Stormtrooper cardbacks are because of the iconic nature of the helmets. As well it was easy to distinguish between CW and Legacy lines. And as even in the article about the new packaging states, it is awesome to see a veritable army of troopers hanging on the pegs. Hopefully this new design will incorporate a design that will enable us to immediately tell which figure a line is from. Yes there is that character pic, but that means I really do have to look at each and every figure's cardback to determine if it's even in the line I want to collect. With the Clone/Storm trooper cardbacks, I could skim just the Stormies as that was the only line I was buying, then pare it down from there to the actual figs I wanted. Likewise at least in the case of my local TRU, they actually kept cardbacks separate for months. So CW was on one side while  Stormies were on the other. That made it even easier to find figs.

Again I don't mind looking through figs. But this new design almost assuredly means I'll have to look at them all. Maybe the design team has a trick up their sleeve that we haven't seen yet. And I'm hoping it's shown at Toy Fair.

I guess call me stubborn as well, but I'm just not ready to see the trooper cardbacks retired. I thought it was an excellent design. Clean and crisp and not only says "Star Wars" but is a shout out to the actual wars in the movies by being the troopers who fought in them.

Well whatever the case, we've had a nice debate about this. The cool thing about collecting is we don't have to agree on this type of stuff and can still enjoy collecting just the same.
Title: Re: New Star Wars Packaging
Post by: ruiner on January 13, 2009, 05:44 PM
Sometimes less is more.
Title: Re: New Star Wars Packaging
Post by: David on January 13, 2009, 06:23 PM
I actually really like this packaging. I've never liked the Vader/Clone/Stormtrooper heads. :P
Title: Re: New Star Wars Packaging
Post by: DoctorPadawan on January 13, 2009, 08:11 PM
I actually really like this packaging. I've never liked the Vader/Clone/Stormtrooper heads. :P

Ditto this.  As I predicted prior to the line switch-over back in late July, stores didn't give a flying rat's ass about "Legacy Collection" versus "Clone Wars" versus "Saga Legends"; all they cared about was that the pegs were full of some kind of Star Wars figures, and even then, their interest in full pegs was debatable.  Because of this, the pegs were horribly complicated to navigate in most places I have shopped, as the two/three lines were mixed amongst one another, and you had to lean to one side or another to see what figure was where.

The 30AC figures were easy to navigate due to the large picture placed on the card rather than in the blister, and I'm thrilled they're bringing them back in a similar fashion.  I just hope that Saga Legends is either abandoned completely or placed on a drastically different card style so I don't have to look through them at all come July 2009 (or whenever this newest reboot is going to occur).

Title: Re: New Star Wars Packaging
Post by: speedermike on January 13, 2009, 08:40 PM
I agree--I hate the sea of white that currrently is Star Wars. The white and light blue is all very...medical looking.

Sal, I agree with most of what you are saying, but to an ininformed grandparent, a Trooper helmet is not iconic.  Vader, yes.  Yoda, yes.  But you have to be pretty familiar with SW to immediatly relate SW and the white helmets.

That being said, I really like this new packaging.  I like the big character picture at the top. I hope that the Lagacy figs are not white also, or at least a mirror image of this card.
Title: Re: New Star Wars Packaging
Post by: Brian on January 14, 2009, 11:14 AM
I kind of like the packaging as well.  It certainly seems eye-catching, and the red/white really stands out.  I'm someone that doesn't really collect carded (although I do keep a lot of the cardbacks for some reason), but its nice to have a nice "line look".  Like most everyone else, my favorites have been the VOTC/OTC/etc. lines, but I do like that this packaging has the big character artwork like the TAC cards did.  I wasn't ever a real big fan of the current line look, aside from the fact - like Jesse mentioned - that its pretty easy to quickly scan the sides of the packages to see what's on the pegs.  I'm interested to see what the Legacy look of this packaging will be like.
Title: Re: New Star Wars Packaging
Post by: Pete_Fett on January 14, 2009, 06:22 PM
I kinda like it, I like the use of Red.

I am very interested to see what they do for the TLC/Legends line. It would be cool if they used different colors, like keeping the TLC figures with a blue Star Wars logo and blue area for where the character name is displayed and then moving the Legends figures to a complete different color like green or go black.

That would be a nice way to differentiate between the lines. I think right now, while cool, the helmet designs are too similar to each other and to the casual observer there is currently no difference. If they go with something like colors, a kid can tell their parent "make sure the packaging is red".

Great example, I was helping an elderly couple at a Target one morning get all of the figures on their grandson's list. The kid had all Clone Wars characters, but the grandparents were grabbing Anakin, Obi-Wan and C-3PO all from Saga Legends instead of Clone Wars. I asked them, "did he say from the cartoon or from the movie", to which his grandmother replied "he wants toys from the cartoon" - so I showed them how to tell what was from the cartoon vs. what was from the movies.
Title: Re: New Star Wars Packaging
Post by: Nicklab on January 14, 2009, 08:36 PM
• With no new movies, the casual fan isn't as interested. The cartoon show while good isn't really known to the masses. And again, you've got to seperate yourself from being a SW fan for a moment here. I'm talking ALL of humanity or at least the USA for instance. Most people don't know or care about the cartoon, so it's not a draw. So with regards to the cartoon specific characters, most people won't know who they are even from the picture. Having the logo on the card only indicates what toy line it is. But without character recognition it's a tough sell. At the very least a flashier design of the cardback may pique enough interest from a casual buyer or parent to look at the toys and perhaps buy something.



I've got to beg to differ here Sal.  I hit a lot of stores while I was doing my Christmas shopping.  I have a couple of young nephews who are really into the show.  And what I noticed in the stores was that the animated Clone Wars line was outselling the movie style saga figures.  And in significant fashion.  I could not find a Clone Wars figure unless it had just been put out.  It seems that this animated line may be outperforming the movie line.  Will this trend hold true for long?  That remains to be seen.
Title: Re: New Star Wars Packaging
Post by: JediJman on January 14, 2009, 11:06 PM
I like the packaging.  I like it better than the current Legacy/CW packages and I think it will make finding the figures easier for kids, moms, and collectors alike.  The picture of a character stands out way more than the "iconic" white helmets.

It actually sounds like most people here are cool with the packaging, but even if they weren't, I have serious doubts that sales would be significantly impacted by pacakge design.  If your package is hard to open or not evironmentally friendly or doens't fit well in the retail stocking location then sure, packaging can negatively impact sales. 

But most collectors are going to buy this stuff whatever the package looks like and anyone not collecting is in it for the figure, not the package.  Can you come up with a serious scenario where someone doesn't buy a SW figure based on the package design?  Really?  I don't think so.