NECA is like the McFarlane of seven years ago. McF has gone into lame territory, plus they're more concerned with the Sportspicks lines.
NECA's had Kill Bill, Sin City, Ghostbusters, and other groovy stuff that McF didn't even try for, instead going for Corpse Bride and Napoleon Dynamite.
NECA's paint applications could be a little better, though. And their likenesses of characters aren't quite as good as the stuff McFarlane puts out, but they're getting there.