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The Last Jedi / Re: Force Friday II - September 1, 2017
« on: March 29, 2018, 07:42 AM »I've never really understood trying to launch toys so far ahead of a movie. I assume they're trying to drive interest in the movie, but with the strict street dates you would think they would aim for something like 10 days before the movie comes out.
I get it that in the Christmas season you'll want your stuff out by Thanksgiving, but for Solo I would aim for a week or two early at most.
Exactly. That way a kid sees the film and then pesters the parent for a toy from said film.