I'm hoping that they'll consider the history of the Toy Biz LOTR line and work in that scale.  The Hobbits are already so small that a 3.75" scale would make them REALLY small.  And seeing how a good number of the other major characters in The Hobbit are Dwarves, they won't be much bigger.  Working in that 6" figure scale (or was it 8"?) would at least give this new line some continuity.  And I think Bridge Direct will absolutely want some of that customer base that went in on the Toy Biz LOTR line.

Updated with...

___  VC54 - ARC Trooper Commander TRADE ONLY

News is out about a couple of toy licensees for The Hobbit.  LEGO has signed on, and should do a pretty nice job with this.  A LEGO Smaug would be pretty awesome!

And then there's the figure line.  Check out this news from ToyNewsI.  A company called Bridge Direct has got the action figure license for The Hobbit.  Their credentials are less than impressive.

I can't believe I'm a good 600 pages into A Dance With Dragons.  The book is very aptly titled, at least in a figurative sense.  The various storylines weaving their way around and towards Dany are all pretty good, although some of the names of the Meereenese have made it a little difficult to keep track of who's who in her court.  Perhaps that was intentional on George R.R. Martin's part?

I'm also more than a little taken aback by the revelation of the son of Rhaegar.  I know that there's a good deal of speculation about another possible son of Rhaegar, but all through the series it seemed to be a certainty that when the Lannisters sacked Kings Landing at the end of Robert's rebellion that all of the Targaryens were killed.  Most notably BOTH of the children of Rhaegar and his Dornish princess.  The funny thing is that in the hiding of Prince Aegon we see history repeating itself in the way Jon Snow sent off the son of Mance Rayder.

Updated with...

___  VC26 - Rebel Commando - REVENGE (Black variant) TRADE PREFERRED

FIGURES
-Asajj Ventress (Nightsister)
-Adi Gallia
-General Krell
-Garnac (Trandoshan hunter)
-Tarfful
-Sugi
-Mother Talzin

VEHICLES
Night sister Speeder (I got this idea after seeing the LEGO version)

Quote from: Nicklab on December  6, 2011, 07:38 PM

Looks like a good cast so far.  It seems like it may be sitting a tiny bit high on the neck post.  Now is this a full head sculpt, or a helmet?

It's a full head sculpt.  You can vary how high or low you want it to sit on the neck post.  Also it can be dremmeled out to be a removable helmet.

Okay.  You're probably going to have better results with the full head.  The removable helmets (that Hasbro has done) are so much more prone to deformation, and it's simply because the tolerances are so tight at that scale.

If you want some good movie reference pics, check out this page.  You can see some really good screen caps of Stormtroopers close up.

Looks like a good cast so far.  It seems like it may be sitting a tiny bit high on the neck post.  Now is this a full head sculpt, or a helmet?

One thing you might want to be prepared for if you cast is that it may shrink.  This is something that even Hasbro can't avoid with production at the mass scale.  So give it a decent ammount of time to cool.  Otherwise you might run into potential deformities.