Welcome to
Publishing 101.
This site doesn't pay for itself with love, it is supported in part or in whole by whatever advertising revenue it can collect. Radio, television, or any mass media outside of government supported public media requires advertisers.
If it will make you feel any better, look at it from Robin Hood's point of view: JediDefender and other sites are robbing from the rich to put up collecting sites where we don't HAVE to pay ridiculous amounts of cash for an Ephant Mon.
Personally I'd rather have JediDefender as an internet resource for figures than not. If their site is paid for with "dirty" money, at least it's going to a good cause...
ME! (And other collectors, I suppose.
)