What I don't understand is the need for so many different Iron Man figures in the early waves. Yes to Mark I thru Mark VI and the War Machine, but that should have been it. Then they could have put in Whiplish and Iron Monger as bad guys and called it a day until the later movie waves hit. Crimson Dynamo was unexpected surprise and I like him in here as well as an alternate baddie. Instead, we have Hydro Armor, Fireman Armor, Hypervelocity Armor, Basic Red & Gold Armor, and on and on and on - it's just too much of the same guy and pretty pointless versions of the armor. Heck, I think I even saw a Mark VI Armor and a different MArk VI Light Armor...was that really necessary?
There are more figures on the way in the movie assortment. Specifically, Whiplash, Black Widow, Nick Fury, Iron Man with removable mask & War Machine with removable mask. These were shown at the Toy Fair presentation. But I agree, there are more than enough versions of the Iron Man armor available at retail right now. I think what adds to the perception about all of the different Iron Man armors at retail is that they've done three different assortments:
-Movie Series
-Concept Series
-Comic Series
IMHO, the concept series only has a couple of really strong pieces in the Hyper Velocity armor and the Deep Dive armor. Everything else in the concept series seems like a variation of the Mk III armor. But the concept series does blend well with the movie series.
The comic series has more potential. But again, there really haven't been that many bad guys offered. The only comic series villain I've seen so far is the Crimson Dynamo. There's also supposed to be a comic series Iron Monger, Titanium Man and Guardsman on the way. But the line definitely favors Iron Man and all of the specialty armors.