7501
Shadows of the Dark Side / Re: Imperial AT-AT
« on: February 15, 2010, 10:17 PM »Apples and oranges... I'm guessing they started by deciding they needed to fit x number of figures in the head for playability, and once they had that number, making the body to scale would have been insane.
Agreed. Hasbro said during the presentation that they originally planned to sell the AT-AT at the same price point as the Millenium Falcon ($149). And they had to fight hard in order to get the price down to a $99.99 price point.
The head of the AT-AT is about where it needs to be in order to house as many figures as it can. With that in mind, how much bigger would the main hull need to be in order to be in proportion with the movie model? The answer is that it would have to be significantly larger. Perhaps too large to be affordable to produce. And too large to get into stores at that $99.99 price point. It's about making a compromise in order to get something better to collectors.
A very telling question was posed to the Hasbro brand representatives during the Q&A. They were asked "Do you make toys, or do you make collectibles?" Every brand rep from Marvel, GI Joe, Transformers and Star Wars said universally "We make toys". If you want a collectible that's geared towards an incredibly detailed level of accuracy, you should probably look to companies like EFX, Sideshow or Gentle Giant. And for a footnote from Toy Fair, what did I see around the AT-AT display in the Star Wars section of Hasbro's showroom? Reporters and photographers swarmed around the AT-AT so that they could take in every detail. And they seemed universally impressed.