For a 30th Anniversary I would love more than anything to see a Star Wars actual "fan" figure.
A person wearing a simple black T-shirt with the gold "Star Wars" logo would be phenominal. (and I'd like to see one person post that they honestly wouldn't buy it)
-or-
a 2 pack of a father and his son both wearing SW t-shirts and maybe the kid is holding a SW action figure or something. As far as a "stand alone" figure, not too much excitement, but man what a wonderful figure for collectors everywhere.
-looking to capitalize and make a few $$$$ Hasbro?
Make a few variations...like a female version or different nationalities.
-or-
a fan dressed in 70's garb, holding a vintage figure and a fan dressed in 2000's garb holding a modern figure. A 70's fan with the typical poster art t-shirt and bell-bottoms would be great, and a 2007 fan with a black t-shirt and jeans would be neat.
pack them facing forward but heads turned looking at each other, or, make the 70's one a kid, and the 2007 one the adult 30 something version of the same kid. It's the ULTIMATE nod to the collector of 30 years !!!!!!!!!!!!!!!!!!!!!!!!!
and boy if Hasbro gave me credit for it...I'd just pee my pants.

Cardback....Mann's Chineese theater. on the back, have "Star Wars through the years" on top, and there could be an homage to the Sw fan/collector with stats on all the merchandise bought all over the world, and how many action figures have been produced to date, how many tickets have been sold, etc.
Even SW fans that are non-collectors would suck these up!!!!!!!