Dang, no love for the protoforms here, eh? 
I like them. I'm still not too happy with Starscream's legs, but I really like Prime. I think I'm definitely in a minority, though, in that the movie designs that I've seen don't really bother me all that much. I can see where they were going with the more "realistic" designs, although the alien heads on some of the characters are going to take some getting used to. Just looking at the movie toys, though, I find myself wanting more than several of them just for the fun of it.
And speaking of, does anyone know of a complete list of movie toys that have been announced? I looked at Hasbro's list of wave 1 stuff (which I assume will be part of the first of June launch), but I've also seen photos of an Ice Man Megatron and the fighter jet Starscream, so I assume they're part of wave two. Specifically, are they planning on doing more Unleashed outside of Bumblebee?
As for the Wal-Mart exclusives, I literally walked into Bizarro Wal-Mart on Friday while out of town. Along the back wall of the toy section were shelves FILLED with display boxes of the SW Treachery on Saleucami packs, the Devastator gift sets, the two Alternators (Rumble and Ravage), the tubular SW Unleashed toys, and a lot of Titanium TFs. Given how they never even showed up locally at all (which seems to be the prevailing sentiment given comments here), I was shocked to see such a large contingent of them in one particular store.