I think the $150-ish range is fair... Ultimately is this really something that far surpasses the AT-TE though? I don't believe so, so to me $100's ideal... $150's fair. $200 is overpriced IMO. AT-TE's similar in size with just as many features, and $50 less (the Target DPCI # for this is still active, just the name's removed, so I'm banking on the $150 price being accurate).
I was just going to post today that I figured the Han w/Headset made more sense as a pack-in since it's something that actually functions with the ship (very cool), so kudos to Hasbro on that one. It makes more sense than the VOTC basic Han unless they did a headset accessory.
As far as my buying habits. I might buy one... I'm not totally sold on it honestly, but only because I don't buy all vehicles because I'm picky about scale. This I might cave in on, but it'll just depend come time I suppose. I'm more anxious for the AT-TE though, personally. This is really still an outstanding toy though with lots of good features and fun stuff. The question is though, will kids give two hoots about the Falcon come holiday season? I see more kids giddy for the prequal era stuff and not clamoring for Lukes, Hans, Leias and the like.