Saw a pile of those new spidey figs in person today as TRU had a huge display up front.
Five inch figures are an easy pass for me. They'll sell well, no doubt, but I've no interest in changing scales and I'm guessing they'll lose a big chunk of the collector market with these. They look nice packaged, but they're too small and looking closely the articulation seems to mostly suck. Nice variety of stuff though.
They also have the Galactic Hero-ish stuff, 8 different combinations, so if you're into that you're probably in heaven shortly.
Also saw the Spider-Spud

Yep, Darth Tater mutated into something red and hideous.
Oh, and those huge sellers, the bump'n'go cycles are back for another round

Thankfully spiderman doesn't have large feet, lest we'd be seeing
spider stompers or whatever annoying name they'd give the most hideous toy ever invented.
With the change in scale, Spiderman movie toys have entered the same crowd hogging, over-bloated status as Superman, Fantastic Four, Hulk and Ghost Rider toys - a waste of space in the toy aisles for collectors. IMNSHO.