I agree Brent, I think 5 figure waves would be a good ideal for ML as well. Like you, I'd probably be likely to "finish out" more waves just to get the BAFs if I only had a couple more to get. That's one of the things I really thought was great when we heard about the DCU Classics line - they came right out and said "5 BAF waves of 5 figures each". Sounds good to me, easy to plan my spending for the year. I originally thought about collecting that line in its entirety because of that, but I've since changed that stance (Star Wars is getting expensive, and Marvel is where my preference is). I'll still get some DCUC figures (Batman world/JL primarily).
Anyways, back to Marvel, like you mentioned they could stand to spread things out a bit. To be honest, although the paint apps are still a bit lacking, I don't mind a lot of the latest HML stuff. The F4 figures are nice anyways, and I'm excited for some stuff that is coming up. We'll see how things go from here on out.