Ok - I can shed some more light on this, and it is something I am extremely pissed about AND I am actively fighting with Hasbro Toy Shop...
In the morning, before the items went up on the site, I called HTS customer service and inquired about the Death Star Set.
I had hoped to score two of them - one to keep "as is" and a second one to open up and remove the figures from the outer packaging so I could integrate the individually carded figures into my individually carded collection, thus alleviating any need to track down the Revenge variants from this set when the Wave 8 cases hit.
So I asked if there was going to be a limit. I was told yes
BUT that it was 1-per person.
Now to me, there is a
HUGE difference between 1-per-person and 1-per-household. There just is. This is why I made the comment in my earlier post, that if two collectors were roomates and both wanted to order this set, they were
SCREWED.
So, because I was told 1-per-person, I set up a second account with HTS for my wife, using her e-mail address and her credit card.
I was able FIGHT the damn slow site and order my set and at the same time, my wife logged into her account and ordered a set using her credit card.
I thought all was good.
I was wrong.
Two days later, my wife received an e-mail telling her that her order was cancelled. First I had her call up, and speak with customer service, they explained to her that her mailing address was also the mailing address of another order, they cancelled hers.
I then proceeded to call, and was treated rather rudely by HTS customer support. Which didn't sit well with me, so I asked to speak to that woman's supervisor.
I told the supervisor what happened - I calmly explained to the supervisor, that if I had just been told it was 1-per-household (which again, is NOT what it STILL SAYS to this day on their website), then I would have just called my sister, got her credit card number, Paypal'd her the cash, had the set mailed to her and picked it up the next time I visit.
She listened politely, but basically explained there was nothing she could do. Turns out the delay on the shipping these has been that they cross referenced the shipping and billing addresses of all of the orders and for any address that had more than one order, the extra orders were cancelled, regardless of whether or not it was a different name/credit card/e-mail address/etc... In the end though, she did tell me that she wrote to the Hasbro Corporate office about my situation and would see what she could do about getting my wife's order reinstated.
So needless to say, when I caught wind of the fact that Big Bad Toy Store had 46 to sell, well - that really pissed me off. I just KNEW that this was going to happen - whether it was BBTS or Brian's Toys or someone else - I just knew that an online retailer was going to have been able to get a hold of a large quantity of them.
What to do?
Call Hasbro Toy Shop Customer Service, and rat out BBTS of course!

I spoke to the same supervisor, and got her direct e-mail so I could send her links to the RebelScum boards, to the item listing on BBTS, etc... - anything and everything to show that cancelling my lousy second order was ridiculous compared to this situation.
Needless to say, I got an interesting response back from her...
Peter, thank you for your email. I will forward to Hasbro corporate for review. Hasbro does their best to try and stop Big Bad Toy Store from purchasing the exclusive items.
Well, if this wasn't an
EPIC FAIL on Hasbro trying "their best", I don't know what else it was...
Personally, I would love it if for any of those 40+ that BBTS was taking pre-orders for HASN'T shipped yet, someone at Hasbro gives a damn, figures out the connection and then cancels the orders, leaving BBTS with no other choice but to cancel some of the pre-orders.
I'm sorry - but if the average collector wasn't going to be allowed a fair shot (and since I followed their instructions and fought to get an order through on their p.o.s. website only to have it cancelled, I don't feel that I was) at getting this item in the quantities that he/she wants/needs for their own collection, then BBTS should not have been able to get mass quantities that they could sell from their website for a 100% mark-up.